So tonight my dear hubby and I went on a little date night. We went out for some italian and after dinner we decided we needed to get something sweet to take home while we watched a movie. We went to my favorite ice cream shop, Sebastian Joe's and on the way we talked about how crazy it is that we were going out for ice cream on such a dang cold night. As we were ordering we noticed a sign that said something like, "Sine it's so cold out and you are still buying our ice cream, you get a discount based on the weather. The colder it is, the bigger the discount."
And there was a chart below that went as follows.
20-10 degrees- 5% off
10-0 degrees- 10% off
o to -10 degrees- 15% off
-10 to -20 degrees- 20% off
-20 to -30 degrees- 25% off
And guess how much our ice cream was discounted? 25%! Thats right, it was -21 degrees tonight and we went out for ice cream. We may be crazy, but I just finished my Pavorati ice cream and it was totally worth it!
2 comments:
what a clever marketing idea! Love it!
that is awesome. We are ice cream freaks.... how have we never heard about this place? Is it really that good? We'll have to check it out!!
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